SABECO Collaborates with Vietnam General Confederation of Labor and the Ho Chi Minh Communist Youth Union, rolls out the “Together We Make Tet” community program as part of Bia Saigon TET Campaign to honor Vietnamese workers

Hanoi, December 7th, 2022 – Saigon Beer-Alcohol-Beverage Corporation (SABECO) announces the cooperation framework with the Vietnam General Confederation of Labor (VGCL) and the Ho Chi Minh Communist Youth Union (HCYU) to roll out “Together We Make Tet” community program as part of Bia Saigon TET campaign, to honor and give 8.000 TET gifts with total value of 5.6 Billion VND to the laborers across the nation.

"Together We make Tet" program

The economy of Vietnam has recorded an impressive recovery in 2022 since the end of COVID 19 pandemic, where our workforce across the nation plays a crucial role in fostering production activities and enabling the economy to keep pace with the world. In recognition of the contribution of our workforce to the socio-economic development of Vietnam, SABECO through its brand Bia Saigon has joined hands with Government, social organization and communities to launch “Together We Make Tet” community program to pay tribute and recognition to our laborers and their families, as we welcome the new year on this year TET occasion.

8,000 set of TET gifts will be distributed to selected laborers from January 7th to January 15th, 2023, in 11 provinces across Vietnam, including Vinh Phuc, Hanoi, Nghe An, Khanh Hoa, Dak Lak, Binh Dinh, Ho Chi Minh City, Binh Duong, Long An, Soc Trang, and Tien Giang. Each TET gift is valued at 700,000 VND which includes 300,000 VND cash and a range of Tet necessities, from Bia Saigon as part of SABECO overall sustainability initiatives. As part of Bia Saigon ‘Together We Make Tet’, the gifts are meant to not only to help lessen the financial burden during Tet of laborers but also convey our appreciation for their resilience, as well as to spread the TET spirit of national solidarity and family togetherness with the hope for a brighter and joyful new year.

In addition to the gift-giving activities, HCYU and Provincial Youth Unions, in collaboration with SABECO and Bia Saigon, will also organize multicultural activities in selected provinces which will feature TET folk games and celebration of our unique yet diverse traditional cultural values and beauties of Vietnam, as well enabling people to get together and welcome a joyful atmosphere of Spring and Tet season.

Mr. Phan Van Anh - Vice President of the Vietnam General Confederation of Labour, shared at the program

Speaking at the Program, Mr. Phan Van Anh – Vice President of the Vietnam General Confederation of Labour, shared the following thoughts: “In 2022, the post-COVID-19 socio- economic recovery is progressing well despite many challenges and difficulties. As the year comes to a close, political instability on many global regions, inflation pressure, wildly fluctuating raw material costs have led to the reduction of many orders from abroad, and making 500.000 people underemployed and 42.000 people lose their jobs. The Vietnam General Confederation of Labor sincerely thanks Bia Sai Gon for initiating the program “Together We Make Tet”, which joins hands with the Confederation in taking care of union members and laborers, helping struggling workers enjoy a more complete Tet. Alongside this program, the Confederation is also organizing many other activities to look after the workers. I hope that, with the solidarity of other companies like SABECO, struggling workers will be able to celebrate a warm and fulfilling Quy Mao Lunar New Year.

Mr. Ngo Van Cuong, Secretary of the Ho Chi Minh Communist Youth Union Central Committee, elaborated

Mr. Ngo Van Cuong, Secretary of the Ho Chi Minh Communist Youth Union Central Committee, elaborated: “Together We Make Tet” program for 2023 demonstrates the pioneering attitude and responsibility of the youths in a highly challenging period when the entire society is gradually addressing the severe impact of the Covid-19 pandemic and natural disasters. Through the program, the Central Youth Union aims to keep spreading the message that “no one is left behind” and promote the noble principle of our nation, whereby “the battered leaf shelters the torn one.” Based on these values, all levels of the Youth Union and socio-economic organizations will organize more meaningful activities in support of disadvantaged youths and children, especially in the Lunar New Year period. This program will create incentives for the youths to strive harder in labor, contributing to the socio-economic recovery and development of the country.”

Mr. Bennett Neo, General Director of SABECO, shared the meaning of "Together We make Tet" program

Mr. Bennett Neo, General Director of SABECO, said: “The last 2 years had been challenging with unprecedented impact on people, society, and the economy. Vietnam has proved to the world its strength and resilience in face of adversity as it recovers steadily, and coming back to normalcy as we approach to the close of 2022, and heading towards Tet. Therefore, our Bia Saigon “Together we make Tet” program this year is aimed to honor the contribution of our workforce to the socio- economic development of Vietnam. We hope with these TET gifts and contribution will not only help to lessen financial burden but also represent our best wishes for a new year with good health, fortune and prosperity, as well as spread the positive spirit of togetherness during TET. This is also part of SABECO’s commitment and sustainability development to further foster tripartite partnership with our government, private sector, and social organizations to support the living standard of our community and contribute to the overall sustainable development of Vietnam.”

Over the years, Bia Saigon has initiated various meaningful community programs including supporting struggling workers travel tickets to return home in the previous TET for 4 years, and last year specifically, both HYUC and Bia Saigon kicked off “Tet One Home” community program, contributing 1,530 bus tickets, 270 plane tickets, 200 train tickets, and 800 Tet gifts to the workers and youth union members. In addition to this, SABECO and Bia Saigon have also accompanied HCYU to carry out several other activities this year to contribute to the development of the community, such as Luong Dinh Cua Awards, National Outstanding Workers Awards, Power of Innovation coaching session, Light Up The Rural, Fostering Sports, etc. With relentless efforts and commitment to sustainability, SABECO was honored in Vietnam’s Glory Awards organized by VGCL, Excellent Business Awards organized by APEA.

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With 147 years of brewing history, Saigon Beer Alcohol Beverage Corporation (“SABECO”) has established itself as one of the leading companies in Vietnam.

SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of hundred thousand retailers nationwide. SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager and Bia Saigon Gold.

Our flagship brands Bia Saigon and Bia 333 have been consistently recognized for their outstanding quality by prestigious local and international organizations, such as the “National Brand” of Vietnam, for several years. Most recently, it has received a gold medal at the International Brewing Awards 2019 (IBAs), the Gold, Silver, and Bronze Prizes at the International Beer Cup 2019 (IBC), and the Gold, Silver Medal at Australia International Brewing Award 2020 (AIBA), Gold and Silver Medal at Monde Selection Award 2021.

With a  commitment  to  investing  in  business  development  along  with  sustainable  development, SABECO is always striving to create positive changes to enhance the position of the Vietnamese brand while promoting positive development for the community and Vietnam. Accordingly, our sustainable development strategy focuses on four pillars: Consumption, Conservation, Country, and Culture.

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Saigon Beer-Alcohol-Beverage Corporation (SABECO)

Dinh Nguyen Thi Huong, Head of Corporate Communication –



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