In a historic moment for Vietnamese football, the Vietnam National Women’s Football Team has achieved remarkable success, securing four consecutive Gold Medals at the SEA Games and becoming the first national team from Vietnam to qualify for the FIFA World Cup 2023. Their achievements have inspired sports enthusiasts nationwide and exemplified the resilience, determination, and unwavering spirit of our national athletes.

On June 16, 2023, a press conference was held to announce the launch of "Vietnam, Where Are You?" documentary, produced by Viewfinder in collaboration with the Vietnam Football Federation and exclusively sponsored by Bia Saigon. The documentary aims to share the inspiring journey of the Vietnam National Women’s Football Team, showcasing their historic qualification for the World Cup 2023. This film also set to honor and recognize the accomplishments of our national women's football team while rallying support for gender equality in Vietnamese sports.

"Vietnam, where are you?" press conference

Mr. Bennett Neo, General Director of the Saigon Beer-Alcohol-Beverage Corporation, expressed his enthusiasm, stating, "We believe this captivating documentary will showcase the indomitable spirit of our National Women's Football Team, unveiling their relentless pursuit of their dreams, which has united and ignited the hopes of the entire country. Through this partnership, we proudly reaffirm our commitment to supporting the development of sports talent in Vietnam and showcasing the best of our nation to the world."

From July 20 to August 20, 2023, the Vietnam National Women’s Football Team will participate in the World Cup 2023 held in Australia and New Zealand. To honor and uplift the spirits of our national women footballers, Bia Saigon has launched a media campaign featuring various activities, including a 30-second TV commercial carrying the message "We Stand by You with Millions of Others." This campaign aims to rally support and love from all football fans for our National Women’s Football Team, reminding them that regardless of the outcome, these women athletes have already made our nation proud.

We Stand by You with Millions of Others

Link TVC

Bia Saigon's Commitment to Promote the Growth of Vietnamese Sports

Bia Saigon, the leading brand of SABECO, has been consistently contributing to Vietnamese sports as part of its sustainable development strategy. As the exclusive sponsor in the beer industry for Vietnam's national football teams, including men, women, and U23 teams, Bia Saigon has held the prestigious Top Star Partner title since July 2022, reaffirming its commitment to the growth of Vietnamese sports. Additionally, Bia Saigon serves as the Diamond Sponsor and sole sponsor of the Doping Control program at SEA Games 31 and acts as the title sponsor of the Bia Saigon Cup 2022 for seven-a-side football, spanning from 2022 to 2024.

In May 2022, Bia Saigon collaborated with the Ministry of Culture, Sports, and Tourism (MoCST) to launch the joint community initiative "VIETNAM WINS GOLD," mobilizing support for our national sports teams and athletes during SEA Games 31. Bia Saigon made a contribution of 5 billion VND to support the training and development of sports athletes, enabling them to achieve international success and showcase the best of Vietnamese sports. Moreover, SABECO is partnering with the Ho Chi Minh Communist Youth Union on the Fostering Sports project, aiming to support the development of sports talents and promote an active and healthy lifestyle within the community.


With 147 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (“SABECO”) has established itself as one of Vietnam’s leading companies.

SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of hundred thousand retailers nationwide. SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager and Bia Saigon Gold.

Our flagship brands Bia Saigon and Bia 333 have been consistently recognized for its outstanding quality by prestigious local and international organizations, such as “National Brand” of Vietnam for several years. Most recently, it has received 8 gold and silver medals from the Beverage Testing Institute (BTI), a gold medal at the International Brewing Awards 2019 (IBAs), the Gold, Silver and Bronze Prize at the International Beer Cup 2019 (IBC) and Gold, Silver Medal at Australia International Brewing Award 2020 (AIBA), Gold and Silver Medal at Monde Selection Award 2021.

With a commitment to investing in business development along with sustainable development, SABECO is always striving to create positive changes to enhance the position of the Vietnamese brand, while promoting positive development for the community and Vietnam. Accordingly, our sustainable development strategy focuses on four pillars: Consumption, Conservation, Country, and Culture.

For more information on SABECO, please visit:

Press information, please contact:

Saigon Beer-Alcohol-Beverage Corporation (SABECO)

Dinh Nguyen Thi Huong, Head of Corporate Communication –

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