As one of Vietnam’s leading enterprises, Saigon Beer-Alcohol-Beverage Corporation (SABECO) also considers export growth and the expansion of its international presence among its key priorities. Through these efforts, the company aims not only to contribute directly to Vietnam’s economic growth, but also to strengthen the standing of Vietnamese-branded products among consumers worldwide.
Strengthening partnerships through regional and international opportunities
In recent years, Vietnamese businesses have become increasingly proactive in pursuing opportunities in international markets through industry exhibitions, which serve as important bridges connecting domestic manufacturers with global distributors and partners.
The Vietfood & Beverage – ProPack Vietnam 2026 International Exhibition, held from 6–8 August, was one such platform. This year marked the 30th edition of the event in Ho Chi Minh City, as well as its distinction as the first industry exhibition in Vietnam to receive international certification from UFI – The Global Association of the Exhibition Industry.
At this year’s exhibition, as one of Vietnam’s leading beverage companies, SABECO made a strong presence with an impressive product showcase alongside international brands, demonstrating the confidence, capabilities and ambition of a Vietnamese brand seeking to expand its global footprint.
Ms. Patsy Lim, Deputy General Director in charge of Marketing at SABECO, at the exhibition’s opening ceremony on 6 August 2026.
Ms. Patsy Lim, Deputy General Director in charge of Marketing at SABECO, shared: “Vietnam’s growing role in global trade is creating more opportunities for Vietnamese brands to reach international consumers. We believe that every international partnership and every new export market represents an opportunity to showcase the quality, heritage and spirit of innovation of Vietnam’s brewing industry. Through large-scale exhibitions such as Vietfood & Beverage – ProPack Vietnam 2026, SABECO aims to further strengthen relationships with international partners and contribute to Vietnam’s long-term export growth ambitions.”
Positive momentum for global expansion
SABECO’s ambition to expand its international presence and accelerate export growth goes beyond identifying global partners and exploring new opportunities for collaboration.
Backed by modern production capabilities with an annual capacity of approximately 2.45 billion litres, SABECO has been steadily advancing its plans to bring Vietnamese beer products closer to consumers around the world. Its products are currently available in more than 40 markets across multiple continents. Notably, in the first six months of 2026, SABECO’s export performance reached 139% of its target and increased by 221.2% year on year.
These positive results reflect the company’s strategy of strengthening brand promotion and expanding its international business, further reinforcing the foundation for SABECO to advance towards its ambition of becoming a leading beverage company with an increasingly strong presence across the region and globally.
Looking ahead, bringing products that embody Vietnamese identity to more countries also reflects SABECO’s vision of enhancing the value and competitiveness of “Made in Vietnam” products in the global marketplace.
Internationally recognized product quality strengthens competitiveness
For a company pursuing long-term growth in overseas markets, production scale alone is not enough. In recent years, SABECO has continued to invest in technology, modernize its production capabilities, and strengthen research and product development. According to the company, these initiatives are aimed at maintaining consistent quality, improving production efficiency, and responding to increasingly diverse market needs.
SABECO has continued to invest in technology and strengthen research and product development across its brand portfolio.
Earlier this year, at the Melbourne Royal Australian International Beer Awards 2026, one of the world’s prestigious international beer competitions, Bia Saigon Lager and Bia 333 were awarded Silver Medals, while Bia Lac Viet, Bia Saigon Special, Bia Saigon Export Premium and Bia Saigon Chill each received Bronze Medals across different categories.
A few months later, at the World Beer Championships – Spring Seasonals in the United States, all four SABECO products entered in the competition received Silver Medals: Bia Saigon Lager, Bia 333 and Bia 333 Pilsner in the Adjunct Lager category, and Bia Saigon Chill in the American Style Lager category.
SABECO’s continued recognition at international competitions reflects the positive outcomes of its ongoing investment in product quality and development, while providing further momentum for the company to expand its presence in overseas markets.